The sleek, crystalline Azia Center is the newest high-rise office building in Shanghai’s rapidly developing Pudong financial district. C&VE designed the brand identity and signage programs to target sophisticated multinational financial services tenants. C&VE generated and analyzed several names for the tower, with the Client selecting the name Azia Center for its unique spelling and distinctive attitude.

Drawing inspiration from the contemporary architecture, C&VE developed a stylish, clear logotype and extended the brand identity throughout the building, including the signage, construction fence graphics, stationery, leasing brochure, and web site.

Kohn Pedersen Fox Associates, Architects