Philadelphia’s 30th Street Station serves over 11 million rail passengers annually. It is also on the National Register of Historic Places thereby requiring that any modifications to the building meet the stringent requirements of the State Historic Preservation Office. In order to accommodate anticipated double-digit increases in ridership, C&VE worked with Amtrak, SEPTA, and Penn DOT to implement a station-wide signage program that improves orientation and wayfinding and is sensitive to the historic nature of the building.

The ribbed bases of the monumental identification signs evoke the art deco aspects of the architecture. Interior signs reflect the fluting on columns and pilasters and suspended signs speak to the details of chandeliers and light fixtures.